KIMSTAD, Sweden—Biovelop AB, which specializes in the fractionation of grains and production of oat ingredients, signed an exclusive distribution agreement for its Avenacare™ oat beta-glucan ingredient in the United States.
Avenacare, which has proven anti-aging and rejuvenation properties in skin care and hair care products, as well as a soothing and anti-irritant effect in personal-care products, will be distributed in the United States by Brenntag Specialties Inc.
David Peters, director of sales and marketing for Biovelop, said: “We are delighted to be working together with one of the most highly-regarded ingredients distribution companies. Brenntag Specialties has a wealth of experience working with high-quality, branded, active ingredients and we are very excited about the opportunities to grow significantly the cosmetics and personal care markets for oat beta glucan-based products in the United States."
Avenacare is a specially developed liquid form of oat beta-glucan, naturally produced using Biovelop’s chemical-free technology, and preserved using a paraben-free system. Hypoallergenic and gluten-free, Avenacare’s soothing and restorative qualities make it ideal for sensitive skin types. It is versatile and can easily be incorporated into a diverse range of personal care and cosmetics products to deliver the well-recognized, restorative benefits of oats to the consumer.
“Brenntag Specialties is thrilled to have this multi-functional ingredient in our portfolio of personal-care products," stated Michele Margherita, market manager for personal care at Brenntag Specialties, United States.