CHARLOTTE, N.C.—Natural beauty retailer Beautorium will be the U.S. distributor for Trilogy, a New Zealand-based natural skincare brand. Beautorium will have the U.S. distribution rights for the sale and delivery of Trilogy’s product lines. The distribution partnership between Beautorium and Trilogy will strengthen and grow the Trilogy customer base. Until now, Trilogy has handled the U.S. distribution of its products internally.
"This distribution agreement is part of our strategic effort to bring these premier natural beauty products to America," said Barry King, CEO of Beautorium. "We look forward to a successful long-term partnership."
Trilogy’s international business manager, John Keating, added: “This strategic endeavor will help Trilogy significantly expand our global presence. We are confident Beautorium will support Trilogy in considerably broadening our reach to the American consumer."