PARIS—The French consumer testing organization, 60 Million Consumers, tested 18 hair dyes— well-know mass market brands and three natural brands—currently sold in Europe and the United States for performance and safety. 60 Million Consumers named Herbatint not only fully acceptable for long-lasting natural color, but only one of the 18 with an acceptable safety rating.
Using the standards of the Scientific Committee on Consumer Safety (CSSC) of the EU, each product was evaluated for: potential irritation, sensitization, mutagenic risks, and carcinogen and reproductive toxins. Based on toxicological profiles, Herbatint was the only hair dye, including two other natural products, judged acceptable because it uses very few potentially sensitizing or toxic substances.
“This is extremely gratifying to us," said Pierce Sioussat, president of Bioforce USA, the U.S. distributor for Herbatint. “For years we have been saying Herbatint has the lowest levels of chemicals necessary to achieve beautiful permanent hair color. To have that confirmed by such a creditable, unsolicited testing source certainly increases the weight of our message."