The Beauty Co. Hosts Beauty Product Claims, Testimonials Webinar


The Beauty Company (TBC) is hosting a free webinar on Wednesday, July 11 from 12 to 1:30 p.m. EST—Beauty Product Claims, Testimonials and Before & After Images – Stand Out, But Stay Legal—featuring a star industry lineup, including: Edward Glynn. partner, Manatt, Phelps & Phillips LLC; Annie Ugurlayan, senior attorney, National Advertising Division (NAD); Alisa Beyer, founder and CEO, The Beauty Company; and Kate Helfrich, vice president, The Beauty Company.

Streaming live from The Beauty Co.'s Washington office, the webinar will discuss:

  • The history of beauty product claims regulation and who is monitoring the things you’re claiming today: Insight into the past, present and future of beauty product claims. Understanding the bodies that are examining beauty product claims today, plus a glance into future regulation. Plus, what types of claims language is likely to draw a red flag.
  • The scrutiny of beauty product claims—making sure yours don’t go too far: Insight into which governing bodies are monitoring your product claims. Real world examples of beauty product claims that pushed the limit and have attracted the attention of regulating authorities such as the NAD (a division of the Better Business Bureau).
  • Protocols for developing and substantiating beauty product claims, testimonials, and before-and-after images that will stand out and stay legal: Insight into a proven methodology for achieving competitive and retailer-accepted self-perception beauty product claims. Numbers are everything to the consumer; get key insight into what types of claims consumers like to hear and governing bodies and retailers can accept.

Interested? Click here to register.