Mibelle Biochemistry Presenting Its Plant Cells at RIO+20 – UN Conference

RIO DE JANEIRO, Brazil—Mibelle Biochemistry has been asked to present its PhytoCellTec™ technology at the United Nations Conference on Sustainable Development (Rio+20) held June 20 to 22, 2012, in Rio De Janeiro. Mibelle's technology is an eco-breakthrough in natural cosmetics ingredients, as it allows cultivation of plant stem cells, even from rare and endangered plants that can then be used in cosmetics. The properties of most cosmetic products are defined by active ingredients, and plants have always been a precious source of biologically active substances for cosmetic formulations; however, new plant-derived material is very limited, as many plants have endangered species status. On the other hand, plant cultivations require considerable natural resources (e.g., water and cultivation land). Mibelle Biochemistry made an eco-breakthrough in this area by developing PhytoCellTec, a biotechnology based on the toti-potency of plant cells, initiated by the wound-healing mechanism of a plant. These plant stem cells can then be cultivated in defined nutrient medium using specially designed bioreactors to achieve large scale production. This innovative technology delivers sustainability by preserving endangered plants, being 100 percent natural and requiring no cultivation. As regards efficacy, actives based on this technology contain the most active molecules, which have shown high performing results on the vitality and protection of skin stem cells.