LANTAU, Hong Kong—Vitafoods Asia 2011 is gearing up for its debut at AsiaWorld-Expo, Sept. 7 to Sept. 9, 2011.
“The introduction of Vitafoods Asia in Hong Kong will allow Asian companies not only to discover new ingredients to hit the market, but to touch and taste them—something that can really make the difference in determining which best suit your market," said Chris Lee, event director. “With hundreds of leading professionals within the nutraceuticals, functional food and drink ingredients, raw materials and nutricosmetics industry all in one location for three days, the event also provides a great place to network and generate new business leads."
Run alongside the exhibition, the Seminar Theatre will host a variety of exhibitors presenting sessions on some of their latest research, nutraceutical, and functional food and drink innovations to keep visitors up-to-date on their products and services. Keynote speakers include Daniel Quek, president of HSIAS and chairman of AAHSA on regulatory harmonization in ASEAN, plus presentations from BASF, Croda, DSM, DECAS, CHR Hansen, Biotropics and Danisco.
EAS will offer free one-on-one advisory sessions tailored to any aspect of its business, including advice on both European and Asian regulations, strategy, labeling and claims. Innovation will be the central theme at the Vitafoods Asia New Products Zone, located at the show entrance. A first stop for many visitors to the event, it provides a valuable tool in helping them to plan their trip over the course of the three days. Companies with innovative new market launches are eligible to enter their products for display in the feature.
Visitors will also be able to discover what’s new in the market as VitaTrend, from Innova Market Insights, explains the latest trends and business opportunities for companies across Asia.
A couple exhibitors include:
- Indena—booth 521: Indena is dedicated to the identification, development and production of active principles derived from plants, for use in the cosmetic industry. At Vitafoods Asia, it will be showcasing Meriva®, its standardized curcumin mixture formulated with Phytosome® technology that was recently shown to be 29 times more absorbable than the unformulated curcumin mixture.
- Lallemand Health Ingredients—booth 252: Lallemand Health Ingredients will be showcasing itsyeast-based minerals and vitamins from the Lalmin® range. Selenium, zinc and vitamin B yeasts are suitable for the formulation of food supplements promoting healthy skin, nails and/or hair.