NEW YORK—Leading experts and innovators from the beauty and personal care industry are part of the presenting faculty at the HBA Global Conference taking place June 28 to 30, at the Jacob K. Javits Convention Center. Organized around five tracks, the HBA Conference will cover sessions on Marketing, Technical Advancements, Green Products and Sustainability, International Business and the latest in Skin Care.
The three-day Marketing program kicks-off with a “Marketing Innovations" panel led by Mike Indursky, president, Bliss Worldwide. He will be joined by marketing influencers Kevin Kells from Google and Ty Montague from Co Collective, as they take an extremely provocative look at doing things differently as the key to success to marketing, communications and new product development. Other relevant presentations will discuss how to bring attention and increase sales to brands or new lines across diverse channels and demographics. Top beauty brands and retailers will also share their perspective on the hottest trends, distribution channels, social media strategies and winning tools of the trade to drive sales. Speakers include a who’s who in the industry with top marketing, branding and creative minds from Maybelline, Laura Mercier, Hautelook, Living Proof, Duane Reade, Stila, QVC, Colgate-Palmolive, Organic Male, Bloomingdales, Redken/Pureology and Fusion Brands.
Various technical advancements and business strategies for developing greener and authentic personal care products is on the agenda for the Green Track. Sustainability and naturals from A to Z will be covered, including launching a successful green product, naturally derived products and processes, industry trends and philanthropy initiatives. Scheduled speakers include Aveda, Burt’s Bees, Estee Lauder, Weleda, Environmental Packaging International, Global Institute Bioexploration and Kahina Giving Beauty.
The International Track at HBA is timely with the increase globalization of the beauty and personal care industry. Sessions will provide manufacturers with a roadmap on how to expand their business and sell in high growth countries. The track kicks-off with a strategic overview of the global cosmetic market and worldwide trends presented by Karen Grant of NPD Group. International brands, analysts and consultants are also speaking, including Euromonitor, Natura Cosmeticos, Amway and Energizer Personal Care. In addition, for the first time, HBA Global is part of the International Buyers Program and delegates from all over the world will be attending to source new suppliers and learn how to successfully import and export.
The important product category, Skin Care, will have a dedicated track at HBA Global this year. With consumers of all ages and demographics, wanting high performance products, this category is experiencing a surge in innovation and demand. This track will feature leading experts going skin deep into new technological breakthrough, novel ingredients, the latest in anti-aging and skin health, trends for the market and future developments. This new track kick-offs with a powerful session on Total Body Skincare led by skin pioneer Dr. Howard Murad. Other expert speakers come from Aveda, Estee Lauder, Wendy Lewis Beauty, Christina Cosmeceuticals and Dr. Dennis Gross Skincare to name a few.
The Technical Track covers all aspects of a products developmental lifecycle. Sessions include changing global regulations, active ingredients, new technologies and research that is revolutionizing the beauty and personal care industry and fueling the innovation pipeline. Esteemed speakers come from Coty, Estee Lauder, J&J, Princeton University, Sadick Dermatology, Unilever and for the first time, members of the Controlled Release Society.
Another exciting first for the Technical Track will be the introduction to the innovators of Cosmetic Valley, a perfume and manufacturing network, who will provide an in-depth look at some of the most exciting new developments in ingredients, processes, packaging and more coming out of France. The presentation entitled: “French Morning by Cosmetic Valley: Innovation and Sustainable Projects," will take place on Thursday, June 30.
HBA Global Expo & Conference kicks off with a Keynote Address by Dan Brestle, chairman of the board of directors for the Personal Care Products Council (PCPC) and retired from the Estée Lauder Companies after more than 30 years in top leadership positions and presiding over its well-known portfolio of brands. His high level speech takes place in the Special Events Hall on Tuesday, June 28 at 9:00 a.m.
Complementing the educational agenda at HBA Global is an exhibit floor showcasing an array of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, raw material and ingredient suppliers. There will also be a Finished Goods Pavilion, International Pavilions, as well as a RSVP and VIP lounge. The Trend Zone will feature the HBA New Products Innovation Showcase with the latest from exhibitors and the Innovating Trends Showcase by Mintel. Also part of The Trend Zone will be the Trend Spot theatre featuring daily make-up demonstrations by celebrity makeup artist, Eve Pearl, and trend reports on color, fashion and more from forecasters such as Pantone and The Doneger Group.
HBA Global is also co-located with Spa & Resort/Medical Aesthetics Expo, taking place June 28 to 29, giving attendees a complete view of the product development cycle and access to unique skin care line and treatments.