Brand Marketing

  • Inside Cosmeceuticals at SupplySide MarketPlace  … More Than Just a Trends Forum
    In just a few weeks, Inside Cosmeceuticals is hosting its Top Trends Forum at SupplySide MarketPlace with an impressive speaker lineup, including Paula Simpson, Ameann DeJohn and Laura Mercier's executive director, global product innovation, Linda Treska. ...More
    April 27, 2012
    Posted in News
  • Benefit Cosmetics® Tells Its Story at Tribeca Film Festival
    Jean & Jane Ford, co-founders of Benefit Cosmetics, are debuting a documentary film, created by DDB and Tribal, about their cosmetic company’s evolution from a single storefront in San Francisco to the international beauty presence it maintains today during the 2012 ...More
    April 27, 2012
    Posted in News
  • Provocative Marketing by Maybelline
    As a quick follow up to my blog post about using social media to localize your marketing efforts and, Maybelline is another great example of these practices. ...More
    April 23, 2012
    Posted in Blog
  • Benefit Cosmetics® Says Social Media Localizes Marketing Efforts
    social media_benefit cosmetics
    Valerie Hoecke from Benefit Cosmetics tells how social media is a way for the beauty brands to reach their customers in a localized way. ...More
    April 20, 2012
    Posted in Blog
  • Q&A with Laura Mercier's Executive Director
    Laura Mercier
    This month, Inside Cosmeceuticals was able to connect with Linda Treska, executive director of global product innovation for Laura Mercier. ...More
    April 17, 2012
    Posted in Articles
  • Hey, Beauty Entrepreneurs – This Workshop is For You!
    The Beauty Company (TBC) and HBA Global are partnering up for a day-long workshop—The Beauty Business Is Not for Sissies: How to be a Genius, Not a Disaster—for emerging beauty entrepreneurs, hosted by TBC's founding partner and CEO Alisa Marie Beyer. ...More
    April 13, 2012
    Posted in News
  • The Beauty Co. Launches Beauty Product Testing Portal
    The Beauty Company's (TBC) new Beauty Product Testing Portal, fueled by its Industry Claim Matrix—a comprehensive tracking system that monitors current self-perception beauty claims being used in the market today—was designed to help beauty companies develop product ...More
    April 4, 2012
    Posted in News
  • The Café Challenge
    How can marketers be sure their brand messaging is effective when information habits change quickly? ...More
    March 26, 2012
    Posted in Blog
  • Q&A with Aveda's Executive Director
    Inside Cosmeceuticals had a chance to virtually chat with Rachael Ostrom, executive director, consumer engagement, at Aveda Global Marketing—who will be presenting "Aveda Case Study: A 360-Approach to Driving Consumer Engagement" at InnoCos USA 2012 in July—about ...More
    March 16, 2012
    Posted in Articles
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