PHOENIX—More than 3,000 professionals from the dietary supplement, food, beverage and cosmeceutical industries converged May 2 to 4, 2011 at the Meadowlands Exposition Center in Secaucus, N.J., for SupplySide East 2011. The sold-out exhibit hall featured 237 companies occupying 300 booths.
Executives from Bausch & Lomb, Bayer Consumer Health, Campbell Soup Co., Carlson Laboratories, Colgate Palmolive, Country Life, Elizabeth Arden, Estée Lauder, Garden State Nutritionals, Hershey Co., J.M. Smucker Company, Johnson & Johnson, Lang Naturals, L'OREAL, Mission Foods Corp., NBTY, Revlon, Solgar Vitamin & Herb, The Vitamin Shoppe and many more leading companies attended.
The exhibit hall, open May 3 and 4, featured hundreds of ingredient suppliers and manufacturing service providers. Attendees met more than 40 new companies that didn’t exhibit at the previous event. Exhibitors offered thousands of ingredients including vitamins, sweeteners, branded ingredients, flavors, fragrances, probiotics, minerals, botanicals and many more innovative products.
“SupplySide is a good forum to meet all my current vendors and new vendors, and research new ideas and product concepts with my marketing group. I’m always looking for something new and different. ... A lot of times you’ll talk with current suppliers who you’ve talked to for years and they’ll have something new … [SupplySide] makes it easy to have that dialogue." - Ray Bartolucci, M.S., R.Ph., senior director, technical services, consumer healthcare, Pfizer Global Manufacturing
Ingredient science, regulatory issues and market trends were examined in the three-day education program featuring 30 sessions; the two nutrition tracks were sponsored by EPAX AS. Speakers from YG Laboratories, The Young Group, Trilogy Frangrances and many other leading organizations presented.
Business conversations and connections continued during daily networking events. After the education sessions ended on May 2, attendees met in the Meadowlands Exposition Center’s lobby for happy hour, sponsored by Anmar International. The Opening Reception, sponsored by Natural Health Science Inc., was held in the atrium at the Embassy Suites and the Appreciation Reception, co-sponsored by Premium Ingredients International and Suzhou Vitajoy Bio-Tech Co Ltd., offered beverages and snacks on the show floor May 4.
SupplySide East attendees also previewed SupplySide Community, the recently launched community-based website where thought leaders discuss, debate and define the issues affecting their businesses. SupplySide Community enables the SupplySide audience a continuous environment to connect all year long and provides a venue for like-minded professionals to interact around hot, industry topics moderated by expert community managers.
More than 35 leading companies sponsored the event, including major sponsors AGG - Anderson Global Group LLC, Embria Health Science, EPAX AS, Lesaffre Human Care, Natural Health Science Inc., Pharmachem Laboratories and Proprietary Nutritionals.
“We are ecstatic with the turnout this year at SupplySide East; the exhibit hall was simply packed. The momentum from this great event will help fuel the excitement and success for our move to New York City next year and our expansion of SupplySide East into SupplySide MarketPlace." - Peggy Jackson, executive vice president, Health & Nutrition Network, VIRGO
SupplySide East is moving to Javits Center in New York, May 8 to 10, 2012, and VIRGO is re-branding the event as SupplySide MarketPlace, reflecting a new, expanded vision for the event. SupplySide MarketPlace will include expanded educational and training programs, partnerships with leading associations and institutions, and an array of co-located events and programs.
For more information on SupplySide MarketPlace or SupplySide West 2011, Oct. 10 to 14 in Las Vegas (exhibit hall days are Oct. 12 and 13), visit SupplySideShow.com or call (800) 454-5760.