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JASON ~ Reformulated Pure Natural Hair Care Collection


MELVILLE, N.Y.—JASON introduced eight updated versions of its existing Pure Natural Hair Care collection. Each product is free of sodium lauryl/laureth sulfates (SLS) and the collection features shampoos and conditioners that tout specific benefits for a wide variety of hair types. Exclusive combinations of botanical extracts, vitamins and proteins are formulated to ensure every hair issue is cared for.

The collection includes the following shampoo and conditioner combinations: 

  • Moisturizing Aloe Vera: For dry, brittle hair, natural aloe vera and green algae extracts nourish and restore hair’s natural moisture balance, while equisetum arvense leaf extract and vitamin E add shine.
  • Super Shine Apricot: For dull, lifeless hair, shine-enhancing apricot oil smoothes hair cuticles, while wheat protein and aloe vera replenish moisture.
  • Restorative Biotin: For thin, fine hair, thickening ingredients biotin and vitamin B5 revitalize hair’s elasticity, while ginseng and lavender extracts help repair split ends and minimize future breakage.
  • Long & Strong Jojoba: For longer hair or styles that need time to grow out, natural jojoba seed oil replenishes lost moisture, while antioxidant-rich chamomile and grapefruit extracts promote healthy hair growth and control fly-aways. Yucca filamentosa extract and vitamin B5 strengthen hair to help prevent breakage and split ends.
  • Smoothing Sea Kelp: For frizzy hair, natural sea kelp rehydrates dry strands, while Hawaiian ginger root and plumeria prevent frizz and fly-aways without leaving a heavy residue. Additionally, kukui nut oil blocks out humidity and smoothes hair’s texture.
  • Volumizing Lavender: For flat, oily hair, natural lavender and sweet almond extract weightlessly fortify hair, and wheat protein amino acids add volume.
  • Color Protect Henna: For color treated hair, natural henna extract fights fading and wheat protein offers added conditioning.
  • Revitalizing Vitamin E: For medium hair textures and lengths, nourishing vitamin E moisturizes without weighing hair down, while an antioxidant blend of vitamins A and C and botanical extracts help fight environmental stressors.

Each shampoo and conditioner is available in a 16 oz. bottle.

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