DALLAS—Fusion Packaging was chosen to design and supply a line of new packaging for BORBA’s Inside-Out Beauty Solutions skin care. The new product line includes an Eye Crème Concentrate, Wrinkle Soothing Serum and Deep Repair Night Crème, all packaged in Fusion’s Axis collection of airless bottles offered in 15 ml, 30 ml and 50 ml, respectively. BORBA also collaborated with Fusion Packaging to offer three mini-polypropylene bottles in 5 ml, 7.4 ml and 15 ml for a total of six starter kit SKU’s.
The launch of Borba’s skin care line will complement the beauty beverages and beauticeutical supplements already on the market today. “I chose Fusion Packaging for this project because of their reputation for innovation and quality", said Scott-Vincent Borba, creator and esthetician, Borba Inc. “Fusion’s knowledge of the skin care market and their expertise in packaging enabled us to achieve the high-end look and feel that complements the balance of my portfolio. The package development process was seamless, efficient and allowed us to achieve a very aggressive timeline to launch."
“Our Axis collection is an outstanding design that offers our customers unparallel shelf presence," said Derek Harvey, Co-CEO Fusion Packaging. “It’s a perfect fit for a brand like BORBA."