NEW YORK—HBA Global is hosting a webinar, “Brand Equity and Iconic Design: Update Your Packaging Without Losing Your Customers” on Friday, May 7, 2010 at 11:00 a.m. ET. This webinar, on brand equity and iconic design will provide clear information on how to update the packaging of a beauty and personal care product while keeping the brand identity intact. A bit of a balancing act, this packaging webinar will teach how to incorporate new technologies and innovations to keep a design fresh while growing or maintaining an iconic presence in the beauty marketplace.
The speaker line-up includes:
- Ted Owen, vice president, global package design, Clinique Laboratories, will present on proven methods to updating packaging with new innovations while maintaining the “look” that keeps a brand great and relevant to the consumer. Since 1995, Owen has worked on all aspects of packaging and product design for this Estee Lauder brand, including the launch of Clinique Happy as well as the revamped makeup packaging.
- Mike Branson, managing partner, Pearlfisher, will be talking about future design and packaging strategies for building iconic brands. In 1992, he co-founded Pearlfisher, an independent design firm, and has worked internationally with some of the industry's most recognizable and emerging brands.
A live question and answer session will follow the two presentations. Attendees can register for the webinar online.