KUALA LUMPUR, Malaysia—Biotropics™ Ramuan launched its revitalized new Web site. Ramuanusa.com invites users to unlock “the healthiest you” with product information for both of its Ramuan Health and Ramuan Spa lines, and provides in-depth information about Malaysia’s ancient herbal traditions. The user-friendly site also offers opportunity for learning and interactivity with a scrolling menu of eight traditional herbs, including tongkat ali, kacip fatimah, sirih, mas cotek, pegaga, roselle, asam gelugor and mangosteen. Other features found on the new site include: videos; FAQs; press releases; special product offers; an online store; information about where to buy; Facebook and Twitter integration; as well as a blog updated with health news, product news and Malaysian wellness secrets.
Earlier this year, Biotropics also debuted two product micro sites that highlight its men’s and women’s vitality supplements. Tenagapower.com introduces “Team Tenaga,” a racecar driving team consisting of four women who represent each of TenagaXX’s vitality benefits for men—Erica “Energy” Acosta, Penelope “Power” Patterson, Paige “Performance” Marino and Vicki “Vigor” Turner.
Siti Nooruhani Ibrahim, marketing director for Biotropics, said the new Web sites are part of Biotropics’ revitalized branding and marketing outreach program this year. “We are really excited about the new look and feel of the Ramuan online brand. We believe the new Ramuanusa.com informs and connects with American audiences on a more personal level, yet is still very much a reflection of our holistic traditions here in Malaysia. Alternatively, the micro sites represent our imaginative side—they invite users to fully explore TenagaXX and Asmara in creative ways before committing to a purchase.”