NEW YORK—Every month, Mary Palmieri, the editor of Honest Beauty, will select an up-and-coming beauty product that has unique attributes and efficacy, as well as a compelling background story and post to the HBA Global Expo Honest Beauty Blog.
“Since I started penning Honest Beauty, I’ve come across so many unique products that aren’t being pushed by major marketing and promotional campaigns,” Palmieri said
The Honest Beauty blog is part of the HBA Global events Web site. HBA Global Expo & Conference, Sept. 28 to 30, 2010 at the Javits Center in New York, is a product development event for the entire beauty community, including the cosmetics, fragrance, skin care, personal care and naturals markets. The HBA Global Web site features worldwide suppliers, educational content, industry resources and event highlights. In addition, The Honest Beauty blog is distributed via e-mail to more than 50,000 opt-in beauty professionals. Every month, a new breakout brand will be selected for its honestly effective product line, standout attributes as well as company background and philosophy, including unique packaging, philanthropy and special ingredients.