BEVERLY HILLS, Calif.—OXIS International Inc., developer of technologies and products to
research, diagnose, treat and prevent diseases of oxidative stress/inflammation associated with damage from free radical and reactive oxygen species, entered into an agreement with Tony Nakhla, M.D.—America's Dermatologist™—to support the development of and serve as spokesperson for its new EGT™ (L-ergothioneine) skin care product line for all ages scheduled for market introduction in Summer 2012.
Nakhla is a regular health care news contributor having been featured in numerous outlets, including ELLE, New Beauty, ICON, SELF, Better Nutrition, Forbes, Better Homes and Gardens, CNN, PBS, MSNBC, Daytime, E!, and many others discussing topics like skin cancer prevention, nutrition and wellness, and the latest skin care and anti-aging procedures. Nakhla is a board-certified dermatologist, skin-cancer surgeon, cosmetic surgeon and holistic-nutritional expert. He is medical director and founder of OC Skin Institute - Dermatology Centers of Orange County, in Southern California and author of the best-selling book, "The Skin Commandments: 10 Rules to Healthy, Beautiful Skin."
Concurrent with the Nakhla Agreement, OXIS has also engaged LCO-Levine Communications Office Inc., a public relations firm, to fully develop all media opportunities for the OXIS/Nakhla endeavors.
"Nakhla and LCO are the ideal partners for the execution of a direct-to-consumer marketing strategy of this exciting new line of products," said David Saloff, chairman and CEO of OXIS International.
Nakhla added: "The oxidative stress mechanism is well-known to be the main contributing factor to skin aging via the sun's UV light and other metabolic processes. I am thrilled to be collaborating with OXIS, including its team of scientists to a high-quality skin care products."
