in-cosmetics Barcelona Gearing up for Market Trends


BARCELONA, Spain—The Marketing Trends program at in-cosmetics Barcelona, taking place April 17 to 19, 2012, is analyzing solar beauty and social commerce. Panel discussions and live interviews led by industry experts will provide an analysis of the current personal care ingredients market, while looking at areas of potential growth. Speakers headlining include representatives from The King of Shaves Co. Ltd, Future-Touch and Wendy Lewis & Co Ltd, alongside market research agencies such as Euromonitor, Mintel, Datamonitor and Organic Monitor.

“The Marketing Trends presentations have historically drawn in a high number of visitors who are keen to source new marketing ideas to set themselves apart from the competition," said Cathy Laporte, group marketing manager at in-cosmetics. "This year’s exciting line-up of presentations will offer new insights and enable delegates to build on their current knowledge of the industry."

Kicking off the sessions on Tuesday, April 17, Nikola Matic, project leader at Kline, will discuss "Opportunities in Skin Care: Exploring Speciality Actives" will analyze the trend toward more effective skin care products in line with consumer desire to appear younger.

Cosmeceutical companies often struggle to translate scientific findings to their consumers, while retaining scientific integrity. Theresa Callaghan, owner of Callaghan Consulting International will discuss this issue in her presentation "Sense About Science: The Role of Marketing in cosmetic Clinical Trials & the Impact on Consumer (Mis-) Understanding.

Later that afternoon, Organic Monitor’s Amarjit Sahota and Judi Beerling will outline key findings from the company’s brand assessment study, in which more than 50 cosmetic products were examined. Their presentation "Natural & Organic Cosmetic Brand Naturalness Ratings," will serve as a cosmetic exposé and rank brands in order of naturalness.

With the booming market potential for men’s toiletries increasing year-on-year, Will King, founder and CEO of The King of Shaves Co. Ltd, will be presenting "Men’s Toiletries – The Slumbering Giant – How to Awaken it?"

Many more presentations will take place, including Mintel's solar logic sun care presentation, Future-Touch's raw materials presentation and Euromonitor's nutricosmetics' presentation.