Dow Chemical Exhibiting at in-cosmetics Barcelona


MIDLAND, Mich.—The Dow Chemical Co. is exhibiting at in-cosmetics Barcelona 2012, April 17 to 19, at booth Y30. Dow will be featuring a broad range of products from its Dow Personal Care, Dow Microbial Control and Dow Performance Additives businesses. This is a great opportunity for attendees to learn about Dow's technologies.

"We are excited to participate in the in-cosmetics trade show to showcase our broad portfolio of technologies—especially three new products we’re launching this year in Barcelona," said Eunice Heath, global general manager, Dow Home & Personal Care. "Through close collaboration with customers, Dow strives to deliver new technologies that set our customers’ products apart from the competition."

At this year’s event, Dow Personal Care will introduce three new technologies: EPITEX™ 66 Polymer, a water-resistant polymer for skin and sun care applications; ACUDYNE™ Shine, a hair styling polymer for shine in high VOC hair sprays; and EcoSense™ Surfactants, a new family of plant-based, biodegradable surfactants for use in shampoo and skin-cleansing applications.

In addition, Dow Personal Care will present an Innovation Seminar as part of the show’s educational program, as well as a live demonstration as part of the Innovation Zone feature:

Topic: New Polymer Technology for Water Resistance

  • Speaker: Marielle Jamond, Lead Technical Sales Representative
  • Time: Tuesday, April 17, 2012, 5:00 p.m. – 5:30 p.m.
  • Location: Innovation Seminar Theatre 2

Live Demonstration: Innovate with Texture for Unique Hair Styling Products

  • Presenters: Marie-Laure Breton, Scientist, and Frederic De La Torre, European Technical Service & Development Leader, Dow Personal Care
  • Time: Wednesday, April 18, 2012, 2:00 p.m. to 2:20 p.m.
  • Location: Innovation Zone

Dow Microbial Control, a preservation supplier with options available for both leave-on and rinse-off personal care formulations, will feature its wide range of products, including paraben-free and formaldehyde-free solutions. Additionally, visitors can learn more about the Dow Microbial Control Customer Application Center offering to customers, including:

  • Performing tests to evaluate and optimize biocides
  • Solving customer problems and delivering customized solutions
  • Offering product development service to customers and bringing them the latest innovations from global and local R&D centers

Dow Performance Additives has developed application testing that clearly demonstrates the performance benefits of AMP-ULTRA™ PC Specialty Neutralizer in a range of hairstyling formulations.