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in-cosmetics 2012 Focuses on Solar Beauty


BARCELONA, Spain—The Gran Via Exhibition Center in Barcelona will be the host of this year's personal care ingredient event—in-cosmetics 2012—held April 17 to 19, 2012, as the €7.8-billion Spanish cosmetics market is one of the most rapidly evolving in Europe.

The Catalan Capital is one of Europe’s most popular beach destinations—a place of sun, sea and sand - making it the ideal location for the event, which boasts Solar Beauty as one of its main themes. As part of the in-focus feature, the event organizers will bring the beach to visitors by creating an indoor, manmade stretch of sand at the venue, providing a perfect location to enjoy refreshments and relaxed networking opportunities. Also present will be a beachside photo gallery, illustrating the evolution of sun care advertising over the last 60 years, as well as a skin clinic highlighting the damage that exposure to the sun can cause.  

Despite the fact that the event is still six months away, nearly 400 exhibitors have already signed up to showcase their most diverse range of cosmetic ingredients and technologies. Leading personal care specialists from all over the world will gather to showcase and discuss the latest industry innovations and developments with the aim of informing and inspiring visitors looking to create new cosmetic products. Major industry players such as Croda, DSM and Merck will be attending the show, as will leading companies from all over the world, including China, India, Japan and the United States. The Spanish market is also well represented with big distributors such as Zeus Quimica S.A. and Comercial Química Massó S.A and ingredient suppliers, including Lipotec and Provital.

In addition to this, the event is welcoming more than 30 new exhibitors from more than 10 different countries, with Calumet from the United States, H&A Pharmachem from South Korea, and Botanicals & Natural Products Ltd. from the U.K., all joining the exhibition for the first time.

 Cathy Laporte, group marketing manager at in-cosmetics, commented: “The 2012 show will be a must attend event for anyone who works in the beauty industry. For three days, key industry figures will be under the same roof at the Gran Via Exhibition Centre, offering insights into scientific advances and emerging markets, as well contributing to an unrivalled education program that has earned a reputation for imparting industry expertise."

 Other highlights at in-cosmetics include the Innovation Zone presenting some of the latest ingredients launched by exhibitors and the most innovative sun care products selected by Mintel Beauty Personal Care; this will also include the Innovation Zone Best Ingredient Award, which recognizes the most innovative ingredients on show; Innovation Seminars will highlight the latest products to hit the market and those soon to be released; plus Workshops, Scientific Seminars and Marketing Trends presentations will be delivered by industry experts on the latest topics on the industry agenda.


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