Avalon Organics® NSF/ANSI 305 Compliant


MELVILLE, N.Y.—Avalon Organics® brand transitioned its line of personal care products to comply with the NSF/ANSI 305: Made With Organic Personal Care Products Standard.

Unlike organic foods and beverages, USDA has not created specific organic standards for formulating and labeling personal care products that contain organic ingredients. NSF/ANSI 305, the American National Standard specific to personal care products that contain organic ingredients, has established the materials, processes, production criteria and conditions that must be met in order for a brand to call itself organic. Under this standard, all personal care products with "contains organic ingredients" claims (other than in ingredient lists) must contain a minimum organic content of 70 percent.  Additionally, formulas must contain only ingredients that have gone through rigorous evaluation by a scientific panel and have been approved by NSF. 

“Because the NSF/ANSI 305: Made With Organic Personal Care Products Standard was published specifically for the personal care industry, it recognizes and evaluates the particular processes and ingredients that are critical to personal care efficacy," said Emma Froelich-Shea, senior vice president, marketing and R&D of Hain Celestial Personal Care. “Creating even one aesthetically beautiful formula that met the NSF/ANSI 305 standard was an enormously difficult task. Reformulating our entire brand to meet the standard and the expectations of our consumers shows our commitment to the future of organic personal care and our core values of integrity, efficacy, purity and safety."

Avalon Organics brand has been working to meet this standard for several years. In that time, the reformulation work ensured that all products contain at least 70 percent organic content; all ingredients are approved by NSF International; and the labeling has been updated. The new and improved products began shipping in the fourth quarter of 2011.