NEW YORK—The Aveeno® brand introduced Aveeno Natural Protection Collection, which includes three all-natural sunscreen products for sensitive skin. This fragrance-free, waterproof, hypoallergenic, non-comedogenic and oil-free collection is designed to provide sun protection for sensitive skin. The line is formulated with 100-percent naturally sourced ingredients and utilizes MineralBlock Technology, a natural alternative combining titanium dioxide and zinc oxide (mineral sunblock ingredients).
The Aveeno Natural Protection formula combines MineralBlock Technology with Aveeno’s ACTIVE NATURALS® Oat to help ensure protection without skin irritation. This combination creates protection that maintains efficacy after 80 minutes of activity in water, sweating or perspiring.
The Natural Protection Collection includes:
- Baby Natural Protection Sunblock Stick SPF 50
- Baby Natural Protection Sunblock Stick SPF 30
- Natural Protection Sunblock Lotion SPF 30
Because the line is designed for sensitive skin types, the sunscreens are gentle enough for daily use.