NEW YORK—On Friday, April 8, members and guests of the Fragrance Foundation gathered at The Mandarin Oriental in New York to celebrate the fragrance finalists of the 2011 FiFi® Awards, which were awarded during a breakfast reception. Each year, the Fragrance Foundation honors the most fabulous fragrance brands with a crystal FiFi Award –the ultimate symbol of excellence and recognition in the fragrance world.
FiFi awarded the Technological Breakthrough Of The Year –Fragrance Creation & Formulation to Robertet Fragrances – “Seed To Scent"; the Technological Breakthrough Of The Year – Packaging Technology & Delivery Systems to International Flavors & Fragrances – “Redken Radiant Sea Spray"; and the Technological Breakthrough Of The Year – Information Technology to Firmenich – Osmoz iPhone App.
The top finalists categories for the 2011 FiFi® Awards were: Bath and Body Line of the Year, Interior Scent Collection of the Year, Best Packaging of the Year-Luxe-Women's, Best Packing of the Year-Luxe-Men's, Best Packaging of the year - Broad Appeal - Women's, Best Packaging of the Year--Broad Appeal-Men's, Media Campaign of the Year-Women's, Media Campaign of the Year-Men's, Fragrance of the Year-Specialty Brand-Women's, Fragrance of the Year-Specialty Brand-Men's, Fragrance of the Year-Broad Appeal-Men's, Fragrance of the Year-Direct to Consumer-Women's, Fragrance of the Year-Specialty Luxe-Women's, Fragrance of the Year-Specialty Luxe-Men's, Fragrance of the Year-Indie Brand-Women's/Men's/Unisex , Fragrance of the Year-Women's Luxe and Fragrance of the Year-Men's Luxe.
To see the full list of finalists, click here.