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FiFi® Announces 2011 Fragrance Finalists


NEW YORK—On Friday, April 8, members and guests of the Fragrance Foundation gathered at The Mandarin Oriental in New York to celebrate the fragrance finalists of the 2011 FiFi® Awards, which were awarded during a breakfast reception. Each year, the Fragrance Foundation honors the most fabulous fragrance brands with a crystal FiFi Award –the ultimate symbol of excellence and recognition in the fragrance world.

FiFi awarded the Technological Breakthrough Of The Year –Fragrance Creation & Formulation to Robertet Fragrances – “Seed To Scent"; the Technological Breakthrough Of The Year – Packaging Technology & Delivery Systems to International Flavors & Fragrances – “Redken Radiant Sea Spray"; and the Technological Breakthrough Of The Year – Information Technology to Firmenich – Osmoz iPhone App.

The top finalists categories for the 2011 FiFi® Awards were: Bath and Body Line of the Year, Interior Scent Collection of the Year, Best Packaging of the Year-Luxe-Women's, Best Packing of the Year-Luxe-Men's, Best Packaging of the year - Broad Appeal - Women's, Best Packaging of the Year--Broad Appeal-Men's, Media Campaign of the Year-Women's, Media Campaign of the Year-Men's, Fragrance of the Year-Specialty Brand-Women's, Fragrance of the Year-Specialty Brand-Men's, Fragrance of the Year-Broad Appeal-Men's, Fragrance of the Year-Direct to Consumer-Women's, Fragrance of the Year-Specialty Luxe-Women's, Fragrance of the Year-Specialty Luxe-Men's, Fragrance of the Year-Indie Brand-Women's/Men's/Unisex , Fragrance of the Year-Women's Luxe  and Fragrance of the Year-Men's Luxe.

To see the full list of finalists, click here.


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