WASHINGTON—The Natural Products Association (NPA) announced its Natural Seal program granted its 600th certification.
“Our 75th anniversary is the perfect time to recognize an important achievement in NPA history. In less than three years, we’ve reached more than 600 certifications under the NPA Natural Seal," said John Gay, NPA executive director and CEO. “The NPA certification program has been a big success. We’ve earned the support of more than 45 companies, both large and small. I salute them for making the commitment to a healthful America."
“I’m extremely pleased with the growth and success of the NPA Natural Seal. Brands that have been certified natural know the value that the NPA Natural Seal brings to a competitive marketplace," said Cara Welch, Ph.D., NPA vice president of scientific and regulatory affairs. “NPA is dedicated to providing consumers with science-based information about what is or is not a natural product. The NPA Natural Seal helps consumers quickly and easily cut through confusing product information to make informed decisions about what they want to put on their bodies and use in their homes."
In 2008, NPA launched the Natural Standard for Personal Care Products, certifying both ingredients and products that meet NPA’s high standard of natural. Last year, NPA launched the Natural Standard for Home Care Products. NPA plans to launch a similar standard for certifying foods later this year. These standards support the NPA Natural Seal.
All NPA-certified products have been audited and verified to fit the Natural Standard by an independent third party. Among other requirements, NPA certified products use natural ingredients, avoid ingredients with health risks, don’t use animal testing, and include a majority of biodegradable or recycled material in the packaging. Products with the NPA Natural Seal must list all ingredients on the package label.
NPA is committed to strengthening the seal. Last year, NPA improved the Natural Standard by requiring 100-percent natural fragrances for personal care products. NPA also offers discounts on products formulated with NPA-certified ingredients. Manufacturers and suppliers can apply for certification online.