LONG BEACH, Calif.—Obagi Medical Products Inc., a leader in topical aesthetic and therapeutic skin health systems, was honored with two Beauty Choice Awards from NewBeauty Magazine, featured in the publication’s Winter 2011 issue. The brand was named as the Best Overall Brand Sold at a Doctor’s Office and the Obagi Nu-Derm® Clear™ is titled the Best Overall Dark Spot Eraser.
The first annual awards from the influential beauty publication recognize the best products on the market, as determined by thousands of NewBeauty readers, the magazine’s editors and top experts. Published quarterly, NewBeauty targets beauty influencers with content verified by an editorial advisory board of industry specialists.
“We are extremely proud to be recognized as the top brand in the physician office," Jim Hartman, vice president of global marketing and business development at Obagi Medical, said. “The fact that the recognition comes from readers of NewBeauty and industry experts makes the recognition that much more meaningful."
In naming Obagi Medical Products as the Best Overall Brand Sold at a Doctor’s Office, NewBeauty included quotations of praise from both their editors and Nashville, Tenn., dermatologist Michael Gold, M.D. “This is a great line that’s been around for a long time," said Gold. “The brand continues to reinvent itself and utilizes clinical studies from dermatologists and plastic surgeons to show its benefits." NewBeauty also praised the brand for its potent ingredients, ease of use and impressive results.
The Obagi Medical Products Nu-Derm Clear, named the Best Overall Dark Spot Eraser, utilizes 4 percent hydroquinone in a rich cream texture to comfortably and effectively remove tough dark spots. “Active ingredients in a strong concentration tackle common discoloration problems to achieve perfect, evenly toned skin," wrote the editors of NewBeauty. Nu-Derm Clear is part of the Obagi Nu-Derm System, which penetrates deep to improve damage in layers of the skin, improving skin's cellular function to help it look and act younger and healthier.