BEIJING—Reed Sinopharm Exhibitions (RSE) announced pre-registration for PCHi is now open. Visitors and buyers are encouraged to pre-register at the event website. The current pre-registration site presents a more user-friendly interface, an easier login function and a more streamlined registration process. Visitors may also invite their colleague to pre-register by simply submitting their names and e-mail addresses.
A number of benefits follow pre-registration. The iCatch platform is available to pre-registered visitors. The platform provides information on exhibiting companies, such as company profiles, new product information and press releases. On-site meetings can also be planned months before the show using iCatch.
PCHi project manager, Jason Li, said, “iCatch’s interactive platform enhances communications between exhibitors and visitors. With exhibitor information available online, visitors will be able to catch a glimpse of the show beforehand, and be well-prepared for their visit."
Another benefit upon pre-registration is visitors will receive regular updates about PCHi through pre-event e-newsletters. These provide information to keep buyers well-informed of industry news and PCHi happenings, in the spirit of enhancing and extending the PCHi experience for all participants. At present, information about the annual PCHi Conference Program has also been announced. There are five themes to be presented at PCHi 2011 by industry-leading experts: Technology, Formulators’ Workshop, Regulatory Summit, Marketing Trends, and New Technology Session & New Technology Feature Areas. In keeping with the industry’s needs, the Technology conference comprises three sub-themes: New Technology & Innovations, Earth-Friendly Formulations, and The Macho Side of Personal Care.
“As the first trade show for the cosmetics industry every calendar year, we provide the right platform for our visitors and exhibitors to obtain the most current information to steer their companies in the right direction," said Li. “And with pre-registration, we hope that our buyers and sellers will connect before the show via iCatch to maximize the benefits that they stand to gain at PCHi 2011."
RSE is targeting 6,000 pre-registered PCHi visitors before the site closes nearer the event date. Those planning to attend PCHi 2011 have until Feb. 15, 2011 to pre-register to avoid entry fees of 100 RMB and waiting lines at the event venue.