EDISON, N.J.— Croda Inc. introduced the REJUVASOFT™ conditioning system, designed to deliver overall detangling and conditioning along with moisturization and softening benefits. Formulation is easy, as simply adding water and heating produces beautiful finished quality formulations with exceptional performance. Varying the amount of the ingredient can create a range of products from detangling sprays to hair masks.
REJUVASOFT was designed to provide cost and efficiency improvements in conditioners without sacrificing performance benefits. It enables the simple formulation of conditioners and conditioning products that perform as well as a leading market conditioner, as determined by laboratory and clinical evaluations, without the use of silicones. This value in use allows for raw material rationalization while offering simplicity in formulation development and manufacturing.
Croda studies support the product’s benefits. In one trial, a REJUVASOFT conditioner was compared to a commercial conditioner and evaluated on bleached, blonde hair fibers. Both conditions increased the softness of hair, making it easier to bend. Another study examining the effectiveness of REJUVASOFT as a conditioner and detangler used wet and dry combing and also found performance on par with the leading brand conditioner.
In addition to the rationalization of multiple ingredients, REJUVASOFT also allows for production efficiencies. REJUVASOFT is pastillated for ease-of-use in the manufacturing process and in most cases a one pot process is possible. Also, by changing the amount of REJUVASOFT added to the formulation, different product viscosities and forms can be achieved, allowing for maximum flexibility to create different leave-on and rinse-off conditioning systems. Lastly, REJUVASOFT offers its excellent performance and efficiencies at a fraction of the cost of other conditioning systems. A cost analysis of the REJUVASOFT formulation was compared to a basic benchmark conditioner and the results suggest formulating with REJUVASOFT can provide a significant cost savings.