At times, it’s fun being a woman. We have the option to accessorize with bracelets, earrings or necklaces; we can dress up or down with heels, flats, boots, etc.; and we can colorize our beauty with color cosmetics. We have unlimited amounts of beauty avenues to explore and venture out on. Fortunately for us, the cosmetic industry is aware of our addiction to beauty enhancements and is constantly introducing new colors, concepts and ingredients. With the introduction of cosmeceuticals, nutricosmetics and nutraceuticals, we can often kill two birds with one stone, i.e., moisturize, fight free radicals, ward of wrinkles, etc. while enhancing facial features with color shades, powders, concealers, etc.
According to a report from Global Industry Analysts Inc., the color cosmetics market in the United States is expected to reach $41.4 billion by 2015. What’s more is this growth may be a result of color formulations enhanced with skin-boosting benefits such as UV protection; natural and organic ingredients such as vitamin E, A and C; or moisturization. These color-coded products we’ve grown to love may also experience a facelift of their own—an ingredient facelift—as many cosmetic companies are replacing opaque pigments used in high-demand products such as foundation and lipstick, with “lighter” materials—mother-of-pearl and topaz—that offer crystal-like features.
In addition to accenting beauty with color cosmetics, wrinkle-free and anti-aging can offer another “beauty approach” via augmenting foods and beverages to include skin-healthy ingredients. From oils and fats to botanicals and whole grains, foods such as almonds, flaxseeds and carrots, and beverages such as green tea can thwart aging and promote healthy, sun-protected, hydrated skin.
The color cosmetics industry is pairing fun and playful makeup with much-needed skin-health ingredients; and by creating ambiguous products that are multi-purposeful, it’s turning the industry inside-out.