PHOENIX—Are you excited? Because VIRGO, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, is excited to unveil its new program—Ingredient of the Week (IOTW)—for Inside Cosmeceuticals.
Inside Cosmeceuticals, the definitive source for industry professionals delivering the latest in science, product trends, ingredient developments, packaging ideas and market data that guides products from concept to shelf, recently launched IOTW to deliver important, timely ingredient information as it happens.
“It is evident from the aggressive growth in the global cosmetic and cosmeceutical markets, and Inside Cosmeceuticals’ more than 60-percent traffic growth that companies are exploring the most innovative ingredients for their finished consumer products," said VIRGO’s CEO John Siefert. “A key aspect to this discovery is an outlet that delivers a consistent stream of new ingredients. The Ingredient of The Week program from Inside Cosmeceuticals delivers just that by making this exploration easier."
Inside Cosmeceuticals’ online brand editor Alissa Marrapodi will select the new finished products or ingredients. Based on several criteria—from aesthetics, packaging and design to substantiating science, novelty, functionality and personal opinion—Inside Cosmeceuticals will honor a new company weekly with IOTW status.
"I am really excited to launch Ingredient of The Week," said Alissa Marrapodi, online brand editor, Inside Cosmeceuticals. "I think it will allow us to interact with the industry on a whole new level, and provide a great avenue that highlights the continual innovation happening in the cosmeceutical market today."
The IOTW is framed individually in Inside Cosmeceuticals “carousel", the most prominent element in the editorial content area of the website, right at the center of the page. To view the latest IOTW posting, visit insidecosmeceuticals.com/iotw.
Submissions for Ingredient of the Week should be sent to [email protected]. Information about advertising with Inside Cosmeceuticals is available from Sarah Prahl at [email protected].
