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‘Greasy’ Data on Bath & Body Formulations


CHICAGO—It seems consumers of late are not happy (or satisfied) with there bath and body products. According to Mintel, despite endless body care product introductions boasting claims of being long-lasting, non-greasy or effective on dry skin, the masses are not happy with the products they have to choose from.

Among lotion-wearers, 79 percent wish hand and body lotion lasted longer, while nearly half often feel like they still have dry skin, even right after applying the lotion. In addition, 38 percent of users think hand lotions are too greasy and 37 percent often feel like lotions leave their skin feeling sticky. Overall, some three in 10 people said they still have not found a product that works for them.

“Satisfaction levels for body and hand lotions are well below par," noted Molly Maier, senior analyst at Mintel. “This provides manufacturers with an opportunity, since despite being unhappy with their selections, the majority of adults still use body care products on a daily basis and will try different brands and formulations until they’re happy with one."

While the majority of adults use moisturizers for their face, hands, body or feet, hand lotion accounts for the largest amount of product usage (84 percent) and foot creams account for the lowest (63 percent). Almost on a daily basis, more than 40 percent of all adults use hand and face lotions, and more than half use them use hand and face lotions more than three days a week. But despite the relatively high frequency of use, the need is greater.

“Most adults can benefit from regular moisturizing of their skin due to climate, allergens, sun and other pollutants," Maier said. “Marketers need to make applying moisturizer as fundamental to one’s daily routine as combing their hair or brushing their teeth."

Not surprisingly, when it comes to body-care products, gender differences are significant. Men (42 percent) are significantly more likely than women (7 percent) to say they “never use" body lotion. “By educating men on the skin-damaging effects that come from the sun and environment, it could help increase usage among this group," Maier added.

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