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La Roche-Posay ~ Anthelious 50 Mineral with CELL-OX Shield™

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NEW YORK—La Roche-Posay introduced Anthelios Mineral Ultra Light Sunscreen Fluid SPF 50, offering 100-percent mineral UV protection for the face. It has a non-whitening texture that absorbs quickly into skin. The company combined a mineral sun filter and antioxidants in a patent-pending formulation.

The first line of defense is a UV filtering system that features an optimized blend of titanium dioxide, offering long-lasting, broad spectrum protection. A proprietary dispersion technology is the key to assuring this enhanced uniform protection.

The second line of defense features CELL-OX SHIELD, a patent-pending antioxidant complex featuring Senna alata. This plant extract, indigenous to tropical regions, has a self-defense mechanism to protect against cell damage and help protect skin from environmental aggressors.

Anthelios 50 Mineral is water resistant, non-comedogenic, paraben-free, fragrance-free, tested on sensitive skin, allergy tested and dermatologist tested.

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