DETROIT—Pure SKN launched its new Web site, Pure-SKN.com, with a skin care blog, full e-commerce capabilities, comprehensive product information and links to the company’s social media pages on Facebook and Twitter. Site visitors can peruse the Pure SKN product offerings, including cosmetics and skin care products.
Designed by G&G Advertising, Los Angeles, the site offers a graphically-enhanced user experience. According to G&G, the firm incorporated efficient search capabilities, added educational tools, and incorporated dynamic and interactive content to enhance the site.
“The Web site reflects what we believe the customer wants—relevant content in a pleasing format that helps visitors make better and more educated choices about the natural cosmetics that they select," said Robyn Milewski, CEO of Pure SKN. The company was founded in 2009 to offer natural cosmetics and skin care products formulated with professional-grade ingredients that are all-vegan, gluten-free and highly pure. The company also uses 100-percent recycled paper and soy-based ink in its packaging, in addition to using water-based coating to ensure the packages are biodegradable.