NEW YORK—H&M introduced its first range of skincare with certified organic ingredients. Debuting in stores at the beginning of March, the range of everyday essentials includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural and organic ingredients and are certified by ECOCERT. The products are available in raspberry and melon, or lavender and mint, and are accompanied by makeup and toilet bags made from organic cotton.
“It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” said Ann-Sofie Johansson, H&M’s head of design.
The shower gel contains juice from organic apples, while organic apple juice and apricot seeds are key ingredients in the body scrub. Organic apple juice and oils from sunflower seeds make up an essential part of the body lotion, and the hand cream has organic apple juice and oils from organic almond seeds. The lip-balm uses organic ingredients from jojoba and beeswax, and all of the products are scented with natural perfumes derived from essential oils, and are sold in recyclable packaging.