GREAT BARRINGTON, Mass.—Iredale Mineral Cosmetics Ltd., manufacturer of the make-up line jane iredale , announced Eye Steppes, the newly launched range of custom eye shadow palettes, won the International Package Design Award (IPDA) from HBA. This award was presented to Jane Iredale, founder, president and CEO of Iredale Mineral Cosmetics at the HBA Global Expo and Conference on Tuesday, Sept. 28 at the Jacob Javits Center in New York. The HBA Global Expo and Conference is the largest product development event for the cosmetic, fragrance, skin care, personal care and well-being industries.
“This award is truly an honor for our entire company—we pride ourselves on constantly innovating with the use of the highest quality ingredients, natural formulas and beautiful packaging," said Jane Iredale. “Our goal is to always deliver a product that enhances the lives of women through its effectiveness, simplicity and beauty and we will be continuing this momentum in the next year."
The IPDA showcases the best finished goods products in cosmetics, fragrance, personal care, skin care and sustainability categories among more than 200 brands.
“We are so pleased to award Eye Steppes from jane iredale with this award because of their originality, design concept and technical competency," says Jill Birkett, Beauty & Wellness Brand Director, HBA Global.
As the longest running package design awards in the beauty industry—major brands, niche players and indie companies, have all won HBA’s IPDA awards for their stand-out package design and engineering achievements