BENICIA, Calif.—The Institute for Marektecology (IMO) awarded Fair for Life Fair Trade certification to Alaffia, dba Everyday Shea, makers of cosmetic products formulated with a base of Fair Trade shea butter. Fair for Life Fair Trade certification transparently verifies fair trade production and trade. Operators are rated on their performance in areas such as trade relations, health and safety, equal treatment and opportunity, social benefits and environmental issues.