Cosmoprof 2009 A Success

MILAN, Italy—The 42nd Cosmoprof Worldwide Bologna closed on an upbeat note of enthusiasm and positive thinking. The trade fair underwent the transformation into an event, conveying immense satisfaction and dynamism with its contents; vital statistics; and targeted, highly qualified trade exchanges (including an average increase of 30 percent in contracts signed by exhibitors during Cosmoprof 2009).

A few of the new features, included:

• Halls dedicated to beauty salons and spas.

• A delegation of buyers from the French luxury industry feted at the “International Dinner”, a dinner held for 100 highly qualified businessmen, designed to help develop their business; 150 B2B meetings organized by Cosmoprof as a high-level international platform to consolidate relations between businessmen operating in different sectors: spas, perfume and cosmetics shops, packaging; and the Cosmoprof Spa Symposium: a two-day exchange on how to reposition the concept of spa and aesthetics in Europe, and the future development of trends in four- and five-star hotels, so as to develop profit-oriented business.

• Private event organized by Chanel for its customers: practicing the concept that “less is more” and achieving a high-emotional impact.

• The Tribute Show for the art of cutting and styling.

• The Cosmoff Lab, a place to get inspiration and catch sight of trends present and future: internationally celebrated noses, chefs, design agencies and beauty exponents together generated culture, told about their experiences and shared their visions.

• The international industry and spearheading it the Italian industry.

GFK Eurisko is completing a qualitative and quantitative research survey commissioned by SoGeCos to monitor the level of visitor satisfaction and the event’s capacity to provide an important stimulus for the business. The data compiled by the survey will be presented in the near future.

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