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Croda Inc. ~ Chromaveil™

03/10/2009

EDISON, N.J.—Croda Inc. announced the U.S. launch of Chromaveil™, a patented broad spectrum ultraviolet (UV) absorber for hair care products. Chromaveil is a UV absorbing quaternium compound delivering UVA and UVB protection to the hair, preserving the integrity of the hair fiber, with the added bonus of protecting hair color. Lab tests have shown the ability of Chromaveil to absorb UVA and UVB radiation, maintaining color after UV exposure and maintaining hair strength. It is available in an easy-to-use liquid that can be incorporated into cold process and hot process formulations, and is stable in low to neutral pH environments. As a 75 percent active ingredient, formulators can incorporate Chromaveil without high loads of diluents or solvents.

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