Anti-Aging or Healthy Aging

The addiction to anti-aging products is not only deceiving, it’s expensive and often offers little in return. Women spend $200 to $300 on anti-aging products without a second thought. These youth-giving, wrinkle-erasing, age-defying products are no longer considered a luxury, they are a necessity like shampoo and body soap.

But the marketing angle seems to be shifting. Many products are now featuring terms such as “healthy aging” or “aging gracefully”. These marketing ploys may be fooling some, but others in the industry feel they are misleading as to the true “core” of the market.

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