Fragrance: Through Thick and Thin

Fragrance: Through Thick and Thin

10/30/2009 10:06:00 AM


Yes, the recessional decline has taken its toll on consumer spending, budgeting and saving; but that doesn’t mean consumerism has halted altogether. They are still shelling out cash for beauty products such as fragrances; it’s just their buying habits have changed. The term eco-chic is prevalent now more than ever.

Higher priced, premium-brand fragrances are on the decline and fewer companies are putting out new product launches. In 2008, NPD reported men’s launches decreased 20 percent, but women’s launches rose 9 percent.  





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