Bath and body products seem to not only be staying afloat during a time when luxury, excessive items are struggling, but they are predicted to grow over the next four years. Euromonitor is forecasting a 2 percent growth in the bath and body sector from 2008 to 2013. And, despite tight budgets all around, consumers are moving away from bar soap, which is more cost effective, and buying up the more expensive liquid soap and body/wash shower gel products.
Additionally, there may be a division developing in the body care industry, as some consumers are still willing to pay more for their body care products and prefer the premium brands, whereas others are still purchasing the more economical version, such as private label brands.