FLORHAM PARK, N.J.—BASF Corp. entered into agreements with nine distributors who will represent its personal care and selected home care businesses in North America. BASF’s successful acquisition of Cognis in December 2010 combined the know-how and the range of products of both companies and broadened the portfolio, creating the opportunity to restructure the distribution network to better serve personal care customers.
“After a thorough selection process, we formed a new distribution network that will enhance our market focus, sales excellence and industry expertise," said Frank Bergonzi, director of corporate distribution for BASF in North America. “Our newly integrated personal care team along with an efficient distribution network will provide our customers with the most comprehensive product portfolio in the industry."
Effective Jan. 1, 2012, the following companies will form the distribution network: ChemTec, GMZ, FitzChem, McCullough & Assoc., DeWolf, SeaLand, Brenntag Specialties Inc., Brenntag Canada and Pachem.