Developing topical and ingestible nutraceutical products for health applications is hot field for marketers looking to develop new methodologies, according to Dr. Shyam Gupta. ...More
As consumers become increasingly interested in topics such as sustainability and biodiversity, companies would do well to promote the efforts they're making, according to Evelyne Bismuth. ...More
While the Hispanic market is growing rapidly, marketers must go beyond just adding a Spanish-language tagline to advertisements if they want to truly hit the emotional trigger points of Latina buyers, explained Mintel’s Leylha Ahuile. ...More
With evolution in ingredients and technologies, plus rising consumer interest, Ido Leffler, the mind behind the Yes To Carrots brand, sees natural and organic positioned to become the minimum standard for companies in the personal care space. ...More
As consumers seek products that can fight the signs of aging and support outer beauty, the market for "beauty foods" holds great promise because of its "hope in a bottle" appeal, Mintel's Lynn Dornblaser believes. ...More
An increasing number of companies are incorporating murumuru butter into their personal care formulations, taking advantage of the Amazon botanical’s oleic acid profile and moisturizing properties. ...More
SupplySide
