Social Media

  • Provocative Marketing by Maybelline
    As a quick follow up to my blog post about using social media to localize your marketing efforts and, Maybelline is another great example of these practices. ...More
    April 23, 2012
    Posted in Blog
  • Benefit Cosmetics® Says Social Media Localizes Marketing Efforts
    social media_benefit cosmetics
    Valerie Hoecke from Benefit Cosmetics tells how social media is a way for the beauty brands to reach their customers in a localized way. ...More
    April 20, 2012
    Posted in Blog
  • SupplySide LinkedIn Group Reaches 10,000 Members
    With its 10,000th member, VIRGO's SupplySide LinkedIn group solidifies its position as the leading resource to discover information on the ingredients that drive the healthy consumer packaged goods market. ...More
    April 18, 2012
    Posted in News
  • Q&A with Aveda's Executive Director
    Inside Cosmeceuticals had a chance to virtually chat with Rachael Ostrom, executive director, consumer engagement, at Aveda Global Marketing—who will be presenting "Aveda Case Study: A 360-Approach to Driving Consumer Engagement" at InnoCos USA 2012 in July—about ...More
    March 16, 2012
    Posted in Articles
  • Beauty Marketing 'Social' and Traditional
    Brands are utilizing social and mobile strategies to allow viral campaigns and create new consumer relations opportunities, but they're not dropping traditional marketing efforts, according to Kline & Co. ...More
    January 18, 2012
    Posted in News
  • Women: Is Your Brand Emotionally Available?
    women_emotional brand connection
    HBA Global 2011 Virtual Event set the stage for how personal care and beauty manufacturers can connect with consumers, specifically women, in its presentation, “What Women Want: Connecting with the Consumer." ...More
    October 4, 2011
    Posted in Articles
  • Estée Lauder Launches YouTube Channel
    Estée Lauder launched the brand’s official YouTube channel, which houses 35 original videos showcasing creative makeup director Tom Pecheux, and global spokes models Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. ...More
    September 22, 2011
    Posted in News
  • Digital Marketing: Challenges, Best Practices for Beauty Brands
    digital marketing_beauty brands
    As brand strategists and advertisers in the beauty and cosmetics arena continue to accept digital as an essential marketing activity, they must also navigate the new demands and sometimes foreign intricacies related to the production and actualization of digital campaigns. ...More
    September 21, 2011
    Posted in Articles
  • Which Beauty Brands are Using Facebook?
    According to social shopping platform 8thBridge, Sephora and Clinique are the top two companies in the cosmetic industry using Facebook. ...More
    September 19, 2011
    Posted in News
  • iNDELIBLE Launches E-Commerce Initiative, Love Life Skin
    iNDELIBLE, a digital innovation company that focuses on beauty and cosmetics brands, developed an e-commerce website and Facebook initiative for elite skin care line Love Life Skin. ...More
    September 16, 2011
    Posted in News
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