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Which Beauty Brands are Using Facebook?

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According to social shopping platform 8thBridge, Sephora and Clinique are the top two companies in the cosmetic industry using Facebook. CosmeticsDesign.com reported the study, which analyzed 200 retailers on Facebook, rank each company on their Social Commerce IQ. Sephora, beauty retail giant, came in fourth; and Clinique came in fifth. Other cosmetic companies—MAC Cosmetics, Estee Lauder and Bobbi Brown—also ranked higher on the list.

Overall, the health and beauty category rank second, following food and drug, for the top category to use Facebook for online commerce.

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