RAMAT-GAN, Israel—IBR registered a new trademark for its patented colorless carotenoids technology: IBR-Phyto(flu)ene™, natural carotenoids without visible color, but UVA and UVB colors that carry antioxidative activity mainly against hydroxyl radicals along with anti-inflammatory, UV absorbency properties and skin lightening. They can also act in concert with other actives by stabilizing, protection and as boosters of activities.
Available products under this line are:
Topical
- IBR-CLC® (colorless carotenoids, phytoene and phytofluene, from algae)
- IBR-AAC® (Anti Aging Carotenoids, phytoene, phytofluene and beta-carotene, from algae)
- IBR-TCLC® (colorless carotenoids, phytoene and phytofluene, from tomatoes)
Beauty From Within
- PhytoflORAL® (phytoene and phytofluene tomato powder for beauty from within)