NEW YORK—Market trends indicate consumers want authentic beauty and personal care products that enhance their well-being and natural beauty. At the X-Ceuticals Conference taking place at HBA Global Expo, marketing and technical professionals will hear expert presentations and view demonstrations on the latest formulations, beauty foods and novel ingredients that will generate creative new ideas and product opportunities that will resonate with today’s buyers.
The HBA X-Ceuticals Conference starts on Wednesday, Sept. 16, with a powerful keynote by Scott-Vincent Borba, founder and CEO, BORBA Inc. Borba will talk about, "Beauty Transcended: The Six Essential Techniques for Achieving Product Success by Tapping Into Common Behaviors in Non-Traditional X-Ceutical Beauty Sectors." He will offer insight on how to find novel distribution channels for new sales opportunities.
The two-day X-Ceuticals Conference will present current information on how cosmeceuticals and nutraceuticals are being used alone, and in combination, to empower both the technical and marketing aspects of business development. It will also feature content on the latest technologies and research that will enhance the appeal and efficacy of this new breed of products. The X-Ceuticals Conference is part of HBA Global Expo, September 15 to 17, 2009 at the Javits Convention Center in New York.
“It is vital that marketing and R&D product development teams understand the current market trends, natural active ingredients, regulations and technical innovations emerging from the synergy of cosmeceuticals and nutraceuticals,” said Jill Birkett, event director, HBA Global Expo. “The X-Ceuticals Conference at HBA will provide the fundamental tools and knowledge for increased business opportunities and faster product outcomes in the personal care, health care and well-being industries.”