Multi-Sensory Branding with Fragrance
09/29/2009 -
Scents have become a very powerful strategy in order to offer a positive experience for consumers and properties, and multi-sensory branding is being incorporated into many different brands.
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Energizing with Camphor
07/16/2009 - Camphor (Cinnamomum camphora) is a large, hardy evergreen tree that grows very tall; its strong connection to the earth gives it the capacity to energize the base chakra, stimulating the body’s vital energy. Ancients believed camphor gave life to the body after death; hence, it used to form an important ingredient of embalming. Camphor’s red energy gives motivation and reduces...
Essential Oils and Skin Care
05/26/2009 - Skin care is an enchanting and elusive desire that has endured through centuries. Western culture ascribes natural skin care to roots in ancient Egypt, Greece and Rome. Cleopatra’s beauty has been variously attributed to milk baths and herbal skin formulas, as well as a favorite mud pack made with crocodile manure. The cosmetic industry has certainly evolved since the more exotic and...
Rose: The Essence of Emotion
12/29/2008 - "A rose is a rose is a rose," said Gertrude Stein. William Wordsworth implored, "Change me, some God, into that breathing rose." And Sappho called rose the crowned king of flowers. Indeed, many poets and artists have been inspired by this lovely flower. The legends about rose span history. Some say rose was created from a drop of sweat falling from the brow of Mohammad. Others attribute its...
Formulators Challenged by Eco-Scents
11/20/2008 - Since the days of Cleopatra, essential oils have been used for both aromatic and healing purposes. GCI examined the intertwined growth of natural personal care products and interest in eco-friendly ingredients and formulations—including fragrances. The challenge is often to capture the ideal scent and use natural ingredients, but avoid potential allergens in a final natural product....
Fragrances with Functionality
10/20/2008 - Consumers are increasingly searching for more functional benefits in fragrance products, according to a Mintel expert. In a story on GCI, courtesy of Perfumer & Flavorist magazine, Kristen Walker noted heightened awareness among consumers about the use of synthetic materials in foods and beverages has transitioned into the personal care segment, driving the introduction of organic fragrances....
Scent-Sational Evolution
02/04/2008 - With famous fashion labels flooding the market and budding trends keeping formulators on their toes, perfumery has a stronger, more aggressive hold in the market than ever anticipated. Mass fragrances are the engine of growth as consumers put scent above image and are more price conscious than in other markets. Future prospects are looking strong. With mega-entrepreneurial spirits, fine attention...