HBA Conference Examines Well-Being, Prestige Packaging

NEW YORK—At the HBA Spring Conference, held here in early March, two events, “Achieving Well-Being: The New Paradigm” and “International Prestige Package and Design,” took center stage as a collective audience of more than 375 registered attendees from around the world gathered information on the latest trends and technologies affecting the personal care market. Representatives from leading companies, such as Clorox, CVS, Estee Lauder, Fredric Fekkai, NuSkin and Unilever, had the opportunity to discuss the mainstreaming of the well-being personal care category. “The massification of the well-being trend signals that it is no longer a luxury—exclusive to the wealthy and well off,” said Roben Allong, market strategist and consultant, Reality Check Consulting Network.

Sessions such as Ideas from the Dermatologist Desk, Animal Testing Alternatives, Nutraceuticals for Beauty, Ayurvedic and Chinese Botanicals for Anti-Aging, and Key Aspects of the Personal Care and Cosmetic Industry You Urgently Need to Know were well attended, as well as sessions that provided attendees with the latest packaging, marketing and brand building trends. 

var loc = window.location.pathname;var nt=String(Math.random()).substr(2,10);document.write ('');