Top Five Au Courant Beauty Trends

Looking for the latest in beauty trends that may cross-over into your cosmeceutical marketing or product development? Haute PR shares its insights...

Purple Reign

Lilac, magenta, violet, lavender, pomegranate and plum are this season’s hottest hues. Purple is also the color of royalty. Ancient nobility used purple pigment called Tyrian to color their regal wardrobes. To tie-in with the purple trend that is sweeping the fashion world, cosmetic companies are producing coordinating shimmering shades for nail polish. Purple nails are an easy, effortless way to rock the purple trend without splurging on a whole new designer wardrobe. The best purple shades this season range from pale, shimmery lilac to deep, sultry purple mixed with black.

Luscious Brows

Anemic brows are no longer in style—prominent eyebrows are the new trend. Estee Lauder model Hilary Rhoda has been spotted with prominent arches, which emphasized thick brows as a key beauty look. Designers Fendi, Rag and Bone, and Donna Karan featured the fuller eyebrow to highlight the bold and powerful mood of their clothes. And as with every other area where women are seeking to highlight their assets (i.e., Spanx, Wonderbra), there are now eyebrow extensions to get bushy brows in minutes. Like the eyelash extensions that were in a few seasons ago, brow extensions lengthen existing eyebrow hair with synthetic hairs to give more length and color to the brow. Eyebrow extensions can also be used to mask scars and discoloration in the eyebrow area as well. For women who want supersize brows, they are also offering Brow Wigs made of human hair.

Make Me Up in Masstige

Prestige beauty brands that were only carried in stores like Neiman Marcus or Sephora are now gracing the store shelves of the local Target, which is spreading beauty to the masses with their new designer makeup collection. These new couture makeup lines are brought to the masses thanks to Target. Napolean Perdis carries herbal and botanical cosmetics like from spy eye cream, foundation and primer. Pixi, a London-based company, has haute colors for lips, eyes and face. Pixi is a trendy color cosmetics line that specializes in perfectly portable palettes. British supermodel Jemma Kidd also has a makeup line at Target. These brands are destined to become best-sellers because they have already done well in upscale stores and are a tiny bit of affordable luxury for everyone.

Black is the New Gloss

Once reserved for Goth Girls and Halloween costumes, black lip gloss is a hot new beauty trend this winter. The shades of black lip-gloss are sleek and sophisticated. Yves St. Laurent has sold out its Pur Black gloss. Lancome has Piha Black gloss too. Laura Mercier has a fab stick gloss in Black Orchid. It looks like a lipstick but goes on like a gloss.

Luscious Lashes

New mascara always comes out touting its ability to lengthen, strengthen, thicken and darken lashes. The latest mascara makes lashes so thick they can be mistaken for fake eyelashes. Revlon 3D Extreme Mascara makes lashes 25-percent fuller, 80-percent longer and 70-percent more caloric. Cover Girl Lash Blast has a patented volume boosting formula and patent pending brush in a cheery bright orange tube. It comes in a variety of colors, is hypoallergenic, smudge proof, and has a huge, lash blasting brush for massive lashes. Smashbox Bionic Mascara is the first ionic mascara. It contains aloe, silk and wheat, which strengthens and adds volume. Two Faced Lash Injection builds tubes around each individual lash for a thickening effect.

Margo Goldberg-Mitchell is an account executive in the beauty public relations division of New York-based Haute PR (HautPR.com), a full-service public relations, marketing and strategic communications agency catering to the leading beauty, fashion, entertainment and luxury lifestyle brands.

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