PITTSBURGH—The makers of Aquafresh® and Sensodyne®, GlaxoSmithKline, introduced a new technology in toothpaste—iso-active® Foaming Gel. Iso-active’s delivery system disperses active ingredients quickly, penetrating those hard-to-reach areas of the mouth.
Generating twice the foam volume as ordinary toothpaste, new iso-active spreads active ingredients around the mouth, reaching the surfaces between the teeth to provide a whole mouth clean. It’s delivered in a novel canister format with a gel-to-foam action. The toothpaste is dispersed from the canister as a gel and turns to foam in the mouth as a result of an ingredient called isopentane. Isopentane responds to increases in temperature caused by the warmth of the mouth. This relatively small increase in temperature causes the isopentane ingredient to evaporate which stimulates the enhanced foaming action of the product.
iso-active is available in both Aquafresh® and Sensodyne®, allowing consumers to choose the product best for their oral health care needs.