Naturex Enters Cosmetics World

Naturex took the plunge and launched into the cosmetics world. More widely known for its food, flavor and beverage offerings, Naturex introduced three new, France-based offerings from its NatBeauty range for the cosmetics world: Macaderm, based on an extract from the maca (Lepidium meyenii), was designed for anti-aging formulas; Hydravance, based on an extract from the bitter orange flower, helps improve water balance; and Effineo, derived from a green coffee bean extract, targets cellulite.

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