As a quick follow up to my blog post about using social media to localize your marketing efforts and, Maybelline is another great example of these practices. ...More
With its 10,000th member, VIRGO's SupplySide LinkedIn group solidifies its position as the leading resource to discover information on the ingredients that drive the healthy consumer packaged goods market. ...More
Inside Cosmeceuticals had a chance to virtually chat with Rachael Ostrom, executive director, consumer engagement, at Aveda Global Marketing—who will be presenting "Aveda Case Study: A 360-Approach to Driving Consumer Engagement" at InnoCos USA 2012 in July—about ...More
Brands are utilizing social and mobile strategies to allow viral campaigns and create new consumer relations opportunities, but they're not dropping traditional marketing efforts, according to Kline & Co. ...More
HBA Global 2011 Virtual Event set the stage for how personal care and beauty manufacturers can connect with consumers, specifically women, in its presentation, “What Women Want: Connecting with the Consumer." ...More
Estée Lauder launched the brand’s official YouTube channel, which houses 35 original videos showcasing creative makeup director Tom Pecheux, and global spokes models Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. ...More
As brand strategists and advertisers in the beauty and cosmetics arena continue to accept digital as an essential marketing activity, they must also navigate the new demands and sometimes foreign intricacies related to the production and actualization of digital campaigns. ...More
iNDELIBLE, a digital innovation company that focuses on beauty and cosmetics brands, developed an e-commerce website and Facebook initiative for elite skin care line Love Life Skin. ...More
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